School of Tog with Dave Doeppel Podcast Artwork Image
School of Tog with Dave Doeppel
SOT #2 - More on PPI and Exporting
September 11, 2018 Dave Doeppel
Today I'm discussing exporting for clients and if you can control the print size.
My YouTube channel
Jeff Eatley
Topaz A.I. Gigapixel

Episode Transcript

Speaker 1:

Speaker 2:0:15You are listening to the School of Tog podcast with your host, Dave Doeppel. Are you a beginning photographer? Did you just get a camera and you don't know what to do with it. You don't understand all the controls or how to take really good pictures. Do you want to get out of auto mode and really refine the images you're taking and take better quality images? Well, check out the School Of Tog, it's There's five subscription levels for as low as $5 a month. That will get you all the basic training in photography. And then you can jump up to lighting and light room and photoshop. There's all kinds of levels with all kinds of benefits. So please check it out. that's Welcome, welcome. Welcome to the show. I'm your host, Dave Doeppel. Welcome to the School Of Tog. Um, today, uh, it's been awhile since I recorded a podcast.

Speaker 2:1:17Um, yeah, summer, uh, Kinda got to me and then towards the end of July I got a surprised with a trip back to hang out with all my buddies back in Minnesota. So big shout out to um, Matthe The Body and Aaron and Elizabeth Beth, Kemetmueller and David Sommer and Davey Dave. Um, yeah, it was great man. I got to go back for a few days and hang out with them. Uh, which was right before my birthday and then upon my return, uh, my wife and I had planned a vacation out at our place out at Lake Mojave. So I literally was, was gone for almost a week and a half and this is right after I kind of got everything scheduled and how I was going to handle my broadcasts and all that fun stuff. So that happened. And then we, man, we have just, I'm in southern California and we have just been hit with massive, massive heat and it's been terrible and you know, but time I would get home and fire my computer up it's just too hot.

Speaker 2:2:42So I spent a lot of time just lounging in the pool and just taking a break from everything and I'm trying to get back to it now. I'm, of course kids have all started school and so now we have a one in high, one in middle school, one in elementary school and they're all involved with afterschool activities and we got cheerleading and soccer and softball and just lots of stuff keeping us busy. So I'm getting back to it. Have been working on my youtube channel. Uh, my buddy Jeff Eatley has been helping me out with a lot of logistics and, and kind of giving me some guidance on the things he's learned about Youtube and marketing and ranking in search engines and all that kind of fun stuff. So definitely check him out. I'll post links in the show notes here for my youtube channel and for his youtube channel.

Speaker 2:3:45And um, so yeah, I didn't, I didn't really plan anything for this. I'm, like I said, I've just been getting back to things so I thought I'd jump on a and do a little continuation of the last podcast where I was talking about exporting and, and a PPI and DPI and all that craziness, which is my pet peeve. So I had a couple questions that had come up after the last podcast, specifically about controlling print sizes for images, digital images that you're giving to your clients. So I wanted to talk about that a little bit and I'm going to start out by saying if your giving digital images to your clients, you either better be charging enough for those digital images to offset the money your losing by printing or you're only giving digital images to your clients when they're with prints that they're ordering from you. Because once you give a digital image to somebody, it's virtually impossible to control what they can do with it. Now, sure you can reduce the pixel resolution of a file, you know, instead of giving them a 4,000 by 6,000 Pixel image, you can give them a, you know, 1000 by something digital image. And

Speaker 2:5:32is that going to limit them well, yes and no. One it's less lesser amount of pixel information in that image. However, the printers these days are so good that they are able to print larger images that are good enough.

Speaker 2:5:56Now, that's the phrase good enough. They're not great, but they're good enough so somebody can take that 1000 pixel image and send it to Costco and, and have, you know, something bigger than an eight by 10 printed. And are they going to notice that it's not as good as if they had taken your full res Image and printed it? Nope. They are not going to know and there's all kinds of software coming out that is allowing people to enlarge images and not losing data. There's a brand new piece of software coming out from Topaz called um. Oh shoot. What's the name of that? I will tell you in a second. I'm going to look it up here. I should remember this, but I don't, but I've been looking at it, um, Topaz. Topaz labs and Topaz labs, their latest tool is called. Oh, come on. Why isn't it showing me Topaz. I'm totally blanking on the name and I'm just looking it up here and why is their site and it's not that I'm

Speaker 2:7:42shoot.

Speaker 2:7:45Interesting. Um, maybe they haven't. Maybe it's still just in prerelease, but I'll tell you in just a second because I'm looking it up as I am speaking here. Uh, so what the software does is using artificial intelligence and all kinds of background, uh, stuff, it, um, it's able to enlarge images. It's called Ai Gigapixel Ai Gigapixel from Topaz. So I've done some preliminary testing and it's, it does a really good job. So what would you as a professional photographer use it for? Well, sometimes you get images from a client that you need to include in an album or maybe a slide show or something you're doing for them. Um, maybe you had problems with, um, your camera card and you've had to do some kind of an extraction from a corrupt raw file and you've only pulled out the, uh, the preview jpeg out of that image.

Speaker 2:9:00Well, you could use software like this to enlarge that, to get it up to a nice size for editing. So what they say, this is again, this Topaz labs, it's called Ai Gigapixel intelligent resizing, enhance your images up to 600 percent with Revolutionary AI up sampling. So hundred bucks. And anybody can buy this, so why waste your time trying to limit files that you're giving people. Now, I'm not saying you should give your clients your full raw images, but giving them, you know, a, uh, a digital image that's 2048 on the long edge, which is kind of standard for a web images. Um, you know, they can print a pretty Dang large image off of that. So, you know, what's, what's the point, what's my point here? My point is forget about trying to limit print sizes because you just can't do it. You, you, it's, you can't.

Speaker 2:10:12And it's not worth your time. So what I have in lightroom, I have two export presets one is 2048 on the long edge with the 80 percent quality, 72 pixels per inch. sRGB everything that I do that's going out to the web, gets processed using that export preset. Then I have a full rez 300 pixels per inch, 100 percent quality sRGB that I use for things that are getting sent out to a White House custom color, which is my print lab. That's it. I have two web size, full print size, and I would only give clients digital images of prints that they have purchased from me. The only way I would offer anything other than that as if they were paying a hefty, hefty, hefty amount of money for a digital image, which would offset what I would be losing by not having them print through me.

Speaker 2:11:22So that's Kinda my, my rant on, on limiting pixel size for, for print, if you're going to try to limit them to able to print an eight by 10 and since it's a waste of time, it's a waste of time. That's my opinion. Um, now I will give digital images in a sticky album or a sticky folio. Um, but those are watermarked, they'll be watermarked and the only way they can get those as by screenshotting on their phone and you know, sure they can print that, but it's got my watermark on it. So then they've got to go to the extra bit of, of time and, and, um, you know, try to remove my watermark or whatever. So anyways, that's all I got for you guys today. I'm going to hopefully be back to this on a regular basis. I'll also be on a regular basis posting to facebook and Youtube and, uh, that's all I got, so thank you guys for listening. And again, if you've got questions, shoot me any questions and send me emails, uh, whatever. It'll all be in the show notes. So thanks again. I will talk to you next time. Peace.

Speaker 4:12:44Thank you for listening to the School Of Tog podcast. Have questions or suggestions. Send that email to

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